To achieve this goal, be the first to bear the brunt is change of product. In 1996, Frankfurt persuaded the 33 year old designer Reid Krakov joined COACH, in order to carry out a series of product change. The addition of Reed let the past only leather, monochromatic COACH package began to be the most changeful, nowadays, full leather COACH bag only accounts for 35%, the remaining six half is mostly a mixture of different textile cloth, leather, canvas and other materials handbag. Compared with full leather products, heavy feeling, new bags become more lively, more fashionable. [url=http://www.ismp.org/brands-coach-outlet/]coach factory online[/url] [url=http://www.ismp.org/brands-coach-outlet/]http://www.ismp.org/brands-coach-outlet/[/url]
"Make only superficial changes", second of the COACH strategy is to speed up the rhythm of the new listing. "Every month to launch new products can greatly reduce the risk of our business downturn, because no month products will appear to be particularly critical."
The month of new products, will always be placed in the most prominent position on the COACH store. In the shipment under the new strategy, the company became the first to bring different styles in different occasions, season, time of luxury brand. It is reported, COACH has a team of 250 people in New York to do the design, advertising and provide creative services.
Next, the third step COACH transformation is re decoration stores. In 2000, Reed will be the original mahogany color based, "library" like COACH stores changed to white at the bottom, a bigger, brighter fashion space ", to create a relaxed atmosphere welcome into the store"; at the same time, all products are liberated from the wood shelf space, open display. COACH hopes the new facade, lively atmosphere and other luxury brands in the dim light, heavy door, serious atmosphere contrast. In order to maintain a unified global image, COACH of the countries in the subsidiary companies or dealers are required monthly headquarters display guide update window. [url=http://www.ismp.org/brands-coach-outlet/] coach outlet online[/url] [url=http://www.ismp.org/brands-coach-outlet/]http://www.ismp.org/brands-coach-outlet/[/url]
The COACH store location very harsh, the company as much as possible to choose the passenger flow of more than 1000000 in the corner of the street, so that pedestrians can see the shop from any road. It's always like adjacent to other European famous shop, so that they can share the top brand of passenger flow, and in the hearts of consumers with such top brand shaping the same level of impression. But COACH is not a stick in the mud, in addition to select the most prosperous area, the company will be in shopping malls, department stores and even set OUTLETS counters.